How do thomas cook adverts

The spot closes with the line "Because, the more we do our thing, the more you can do yours". The attitude, vibrancy, cheek and narrative really drives him, the promise of 'The more we do our thing, the more the customer can do theirs'. The lead character, Abigail, is really designed to draw that out," Chalmers said.

It uses the timeless game of Kiss Chase to tell the story of how a holiday allows you to fall in love all over again. It's more about the feeling it creates than showcasing an actual product. That we care and offer real quality," Chalmers explained. Taking interactivity a step further, Thomas Cook partnered with Shazam to tell a longer story to its 21 million UK users. The new campaign will run across multiple channels in the UK, including TV, social, digital and in store throughout next year.

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Nike has ended its nine-year association with cancer charity Livestrong as it moves to severe the final link to the disgraced cyclist Lance Armstrong. You must be logged in to post a comment. If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.

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